Modern American Advisor was launched at Future Proof Citywide 2026, marking the publication’s entry into the wealth management media space.

The launch used the event as a starting point to connect directly with firms across the advisory and asset management landscape, with a focus on building relationships that extend beyond the conference itself.

Rather than treating the event as a standalone moment, the approach is centred on what follows. Conversations initiated during Future Proof are intended to feed into ongoing editorial coverage, providing a steady flow of industry updates, insights and commentary.

The publication is designed to support firms looking to maintain visibility through consistent content. That includes sharing news, featuring perspectives from across the industry and creating opportunities for organisations to contribute to wider conversations.

Following the launch, the priority is to expand that content pipeline and establish regular communication with PR and communications teams. This will allow Modern American Advisor to stay aligned with developments across the market while continuing to grow its editorial presence.

As the platform develops, the focus remains on building a reliable source of industry coverage while supporting firms in extending their reach beyond key events.